For the last 6 months Morris Lubricants has been running training days to educate its customers and consumers on the importance of using the correct oil. With a vast knowledge of over 149 years of the lubricant industry, the company wants to pass on as much information to help the customer choose the right oil for their vehicles.
Automotive Product manager Adrian Hill of ASK ADE, has developed a selection of training modules to help customers understand specific features of lubricants and lubrication, with great feedback coming from those attending.
When asking Adrian about the training seminars and why he feels it is so important to pass on his years of experience in the industry. He explained:
The reason you feel training is beneficial to customers at both the “supply end i.e motor factors” and “end users”
One of the end goals to this training is to provide distributors and end users enough useful information that enables them to make an informed decision when it comes to selecting the correct grade of oil for the job. But even more importantly, explaining what can happen if an incorrect lubricant is used. The automotive lubricant world is filled with hieroglyphics, but a good basic understanding of what it all means and why there are differences can make the distributor / end user more confident.
What you enjoy about the training
For me the enjoyable part of the training is about passing on information that I’ve lived with and sorted out in my head over the last 30 years, so that others don’t have to go through the ‘pain’ of all that. Most of our attendees are excellent mechanics / engineers and helping them see how the world of mechanical systems and lubricants fit together is very satisfying. After all it’s not rocket science, but for most people it has never been correctly explained. There is a simple logic to it once you know how.
The balance of supplying technical information without making it too complicated.
I think its human nature to wax lyrical about your chosen field of expertise, but I’ve never wanted lubricant technology to appear as a foreign language to our customers. If our customers can see the structure behind it and are able to make a ‘real world’ connection, then my job is done. I’m no different when I’m enquiring about subjects outside of my comfort zone. A simplified and practical introduction usually wets my appetite and then I want to know more.
This is a breakdown of the content that Adrian has been running through:
The Theory of Lubrication
Engine Oils – In Depth
Section 1: Basic functions and formulating
Section 2: Defining Oil Characteristics
Section 3: Emissions Legislation
Section 4: After Treatment Device Overview
Section 5 Performance Levels
Section 6: OEM approval system
Section 7: Future Trends
THEORY OF LUBRICATION TRAINING Engine Oils – In Depth
UPCOMING COURSE DATES
Tuesday 11th September
Tuesday 16th October
Tuesday 13th November
Tuesday 11th December
Morris Lubricants encourage all to enquire about attending as this is not only for customers but those that want to extend their oil & lubricant knowledge. If you would like some more information or would like to attend then please contact firstname.lastname@example.org.
Source: Morris Lubricants
Barton Petroleum supply a range of lubricants including: agricultural lubricants, industrial lubricants and commercial lubricants.
For an extensive range of lubricants see Morris lubricants.