Barton Petroleum is a longstanding supporter of the agricultural industry and we have recently promoted the ongoing Back British Farming campaign that encourages retailers and the public to support local farming communities. Continuing to promote the success of these communities is the Red Tractor ‘made with’ logo, which provides further assurances over the quality, traceability and provenance of the meat in products such as ready-meals.
The new logo is in response to retailer and consumer demand following the horsemeat scandal in 2013. Meurig Raymond, Deputy President, NFU said: “I am delighted that with the development of the new ‘Made with’ Red Tractor logo there are even more opportunities to highlight the British sourced assured ingredients that our members work so hard to supply to consumers.”
The new logo can be adapted for all proteins such as beef, poultry, lamb or pork with plans to roll it out during the course of this year.
The Red Tractor logo is currently found on millions of food and drink packaging but it is not currently used on more complex food items such as ready meals and pies.
Richard Cattell, Head of Communications and Marketing, Red Tractor Assurance, said: “Our research shows that more than half of consumers would be more likely to buy products like ready meals and pies featuring the Red Tractor logo. An IGD survey commissioned by Red Tractor Assurance in 2013 revealed that 52% of consumers would be more likely to buy if it was labelled with the new Red Tractor logo. This represents a significant development for retailers and manufacturers and means the Red Tractor logo is truly fit for purpose.”
Asda customers will be the first to see the new logo on chilled beef ready-meals, including spaghetti bolognese, lasagne and cottage pie. The supermarket is launching these meals during February and March. They’ll also be communicating with their customers to ensure they understand what the logo stands for and what the new logo means.