Escaping to the countryside has long been the dream of many city dwellers and now new figures show that the cost of living in rural Britain is falling for the first time in recent memory.
After enduring inflation almost twice the national rate in recent years, residents of rural communities are experiencing the rare taste of deflation.
According to a cost of living tracker calculated by the insurer NFU Mutual, inflation in rural communities has been below zero for two consecutive months.
But despite the fall, everyday essentials are still around 40 per cent more expensive in rural communities than in cities, it shows.
Reductions in the cost of fuel and particularly home heating oil, on which many remote communities not on the mains gas network rely, are the main factors behind the decline. But it mirrors separate research showing improving consumer confidence in rural areas.
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