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Consumer confidence in home heating oil on the increase

5th July 2013 All News and Offers

New research conducted by Ipsos MORI and the Energy Savings Trust has highlighted confidence in home heating oil (kerosene) with a lack of awareness and reluctance amongst consumers to switch to renewable heating technologies.

Published in March 2013, the report commissioned by the Department of Energy and Climate Change, examines the UK public’s willingness to take up more efficient heating systems including condensing boilers, micro-CHP, heat pumps, biomass, solar thermal and heat networks.

Commenting on these findings, OFTEC director general Jeremy Hawksley said: “The report shows a strong preference for tried and trusted technology like oil heating, and a scepticism of alternatives.”

Purchase price and running costs were considered the most important criteria for purchasing decisions. Many homeowners did not believe an upgraded heating system would add value to a property. When asked which heating system homeowners would consider in the future, an oil boiler was most commonly mentioned by off gas grid householders.

The preference for home heating oil (kerosene) is backed up by the latest boiler sales figures which show a 53% increase for April compared to 2012 – the highest figure for oil boiler sales in April over the last five years. Looking at sales from January to April compared to the same time last year, the industry experienced a 28% increase, underlining consumer confidence in oil.