Blur front-man turned award-winning cheese maker Alex James is helping to raise awareness for Red Tractor week which runs from 15-21 September this year.
Throughout the week the public are being encouraged to look for the Red Tractor logo when buying food and drink.
Alex said, “The Red Tractor logo is easy to spot and it sends a very clear message – ‘Quality, food you can trust’. Looking for the logo is the simplest way to buy into sound farming practices; certified standards throughout the food chain, covering animal welfare, safety and traceability. Labels can be very confusing; the Red Tractor is the only one I look for.”
The Union Flag on the logo means that the products can be traced back to UK farms.
Lots of activities are planned to celebrate the week including a social media competition to win a luxury UK farm stay, recipes highlighting the best of Red Tractor ingredients, as well as promotions in supermarkets and some restaurant chains, such as KFC.
The NFU has joined forces with Red Tractor and a number of other organisations to promote resources available for schools to help children learn about where their food comes from. There is also a Red Tractor schools competition for a chance to WIN a farm visit for your school.
Red Tractor is the largest food assurance scheme in the UK, helping consumers to buy food that is traceable, safe to eat and has been produced responsibly – from farms to fork.
Source: NFU Online